The "Girls Gone Wild" concept

Ok, today I have kind of a sexy topic. So our marketing team has basically come up with the coolest thing ever for being able to drum up some excitement and publicity for our campaign to make college the greatest 4 -8 years of your life!

We have decided that we are going to hold a Youtube contest and have college kids make videos of why SOC (Secrets of College) should come to their campus and throw them "The best college party ever." First of all, I was completely in on the idea simply because it means that I get to travel the country going from college to college and rocking out massive parties. Number 2, it gives us a chance to make an impact on a ton of people all around the country which is the whole campaign's purpose in the first place!

So it has all but been decided, we are going to follow the Girls Gone Wild marketing concept. Put together a team of the hottest and most fun party girls, make some SoC T-shirts to give out, and visit the winning and most fun colleges(maybe even make a huge tour around the country) and throw massive parties. Now we aren't going to have cameras trying to humiliate girls or get them hammered to show us skin. We will however be putting together some killer parties that are sure to please the crowds.

So, heres the deal, if you want us to make sure we don't miss your school, then start making videos now, because let's face it, most of you are not going to be in school when our website launches on MAY 15th. So you are going to have to make your videos between now and then. So start working on some ideas as to why we should come to your school, and how you would design the best party you have ever seen. You can turn them in on May 15th, but start working on ideas now!

Contest Video Rules (official rules will be posted on the website in a few days)
www.secretsofcollege.info

Here are the basics:

1. Come up with a video that explains the best party ever! What is the theme? What is going on? What is the music? How is it decorated? How big is it? What makes it memorable and different? Etc... BE CREATIVE! But most importantly how SoC can help you pull it off! We are not going to fly everyone to some tropical island, and our marketing team is not going to give us endless cash flow.

2. Tell us why you deserve to have SoC come to your college and party with you!

3. Tell us how you would market the party, and how you are going to get people to come! We don't want to throw a crazy awesome party, and have no one show up!


Do's and Don'ts

1. Must submit a contact person age 21 or older that will be at school next fall, (tour doesn't start until Fall of 09') that will be in charge of communication, and welcoming of SoC. High school kids, that will be attending a college are eligible, but must have a contact person at school that is willing to host the party.

2. Video's are to be no longer than 4 minutes in length, or we will not consider your entry.

3. Videos should be hilarious, make a good point, create excitement, and be awesome.

3. Videos cannot depict any nudity.

4. Video must not suck.

Good luck to everyone, and we hope to hear from you soon. Any questions, feel free to contact us at secretsofcollege@gmail.com